Keystone Athletic Holdings unifies nineteen-plus sports brands under a single platform — built on twenty-three years of operating foundation and a modern AI infrastructure no competitor can replicate.
The sports economy is large, fragmented, and at a structural inflection point — the same setup that produced twenty-fold outcomes in fitness, marketing services, and healthcare services in prior decades. What has been missing is an operator with two decades of category credibility, proprietary distribution, and the AI infrastructure to do something no generalist private equity firm can: acquire, incubate, and compound sports businesses on a single platform.
Keystone is that operator. The company unifies nineteen-plus brands spanning athletic evaluation, youth clubs and tournaments, speed and skill training, AI recruiting technology, coaching platforms, field robotics, and a media ecosystem reaching 1.45 million subscribers and 200,000-plus athletes.
The operating target: twenty-fold value creation over a five-to-seven-year hold through disciplined acquisition, shared AI and technology infrastructure, and the compounding effect of a single audience powering every brand in the portfolio.
Keystone is organized as a five-tier operating pyramid. Every portfolio company — whether acquired, incubated, or built from scratch — plugs into the same architecture.
The top four tiers form the operating stack: Management, Events, Programming, and Infrastructure. The fifth tier is the stakeholder base the platform serves: athletes, creators, parents, coaches, and program directors.
The result is compounding leverage. Shared AI. Shared data. Shared distribution. Shared back-office. Every acquisition gets stronger the moment it joins the platform, and every existing brand gets stronger the moment a new one is added.
Bet on operators who have already done the hard work. David has done two decades of it.
Youth sports is $40 billion-plus and growing eight to twelve percent annually. Sports-tech is attracting record capital at fifteen to twenty times EBITDA exit multiples.
The top ten operators in youth sports, training, and event management control less than fifteen percent of the market. The remaining eighty-five percent is owner-operated and consolidation-ready.
AI is the single largest margin-expansion lever available to sports operators over the next five years. Keystone is already AI-native, with proprietary models deployed in production.
No competitor combines twenty-three years of category relationships, a 1.45-million-subscriber audience, 200,000-plus athlete database, and a modern AI stack. This opportunity does not come twice.
Keystone's strategic plan unfolds across three compounding horizons. Each is built on the audience, data, and infrastructure of the previous one — and each multiplies the platform's addressable market.
Roll up, incubate, and build sports businesses on the unified Keystone stack. 29 acquisitions, 19+ existing brands, the entire current investment thesis.
Years 1–5 · $123M revenue · $510M EV
License Keystone operating playbooks to qualified operators in new geographies. Capital-efficient scale — the model that built Anytime Fitness and D1 Training, applied to athlete development.
Years 2–7 · $5M–$15M annual royalty
Extend the platform's reach beyond athletes into the $1.5T+ global wellness category. Research, peptide therapy partnerships, total wellness subscriptions, and performance nutrition.
Years 3–10 · 10–100× TAM expansion
The same science that helps an NFL prospect recover faster helps a forty-year-old executive perform longer. Keystone positions as the trusted research, content, and infrastructure partner to licensed providers — not a direct seller of unregulated products.
Applied research, peer-reviewed publication, and licensed IP for athletic recovery and human performance optimization.
Strategic alignment with licensed peptide therapy and longevity clinics. Keystone as the trusted brand and content layer.
Biomarker testing, recovery protocols, training, and AI-driven personalized health for athletes and adults.
Athlete-tested DTC supplement and nutrition line distributed through Coach Schuman and NUC alumni audience.
Across the three horizons, Keystone's effective addressable market expands by an order of magnitude or more — without proportionally increasing capital requirements. Founding investors underwrite Horizon 1. Horizons 2 and 3 are the asymmetric, time-tested expansion paths that move the platform from a strong roll-up outcome to a category-defining one.
Beyond the three-horizon framework, Keystone is building three cross-cutting capabilities that represent some of the largest immediate revenue opportunities. Each draws on the existing 200,000+ athlete database, 1.45M-subscriber audience, and 23 years of category operating foundation.
Marketplace, representation, education, and compliance for the $1B+ NIL market — expanding rapidly from college into high school.
$15M+ annual revenue target by Year 5
Acquire, integrate, and cross-promote leading camps across every major sport. A unified national calendar where every camper enters the Keystone ecosystem.
50+ camp network · $15M–$25M annual revenue at maturity
Brick-and-mortar training facilities with sport-specific programming. The largest single franchise opportunity in the platform — competing directly with D1 Training and Parisi Speed School.
50 locations by Y5 · $25M–$75M royalty at maturity
Combine prep, position-specific skill, route trees, NUC Sports pipeline integration.
Pitching velocity, hitting analytics, throwing programs, fielding mechanics, exit velocity tracking.
Vertical jump, lateral quickness, ball-handling, Hoopnition basketball IQ assessments.
Agility and footwork, stick-work integration, shooting velocity, sport-specific conditioning.
Twenty percent of the total platform raise, reserved for a small group of strategically aligned investors — priced at today's valuation before the institutional growth equity round re-rates the platform.
David Schuman is the founder and chief executive of Keystone Athletic Holdings, and the architect of the operating platform that underpins the company. Over twenty-four years as a CEO, coach, and entrepreneur, he has built one of the most respected athletic evaluation and development brands in the United States — NUC Sports — and expanded it into a portfolio of fifteen-plus interconnected brands across events, media, training, recruiting, and AI.
As founder and CEO of National Underclassmen Combines, Dave built the first fully national underclassmen football evaluation system in the country, executing 100-plus combines per year and evaluating more than 20,000 athletes annually for nearly two decades. That platform produced and evaluated 2,000-plus future NFL players, 100,000-plus college football players, four Heisman Trophy winners — Kyler Murray, Johnny Manziel, Marcus Mariota, and Derrick Henry — and #1 overall pick Trevor Lawrence. NUC Sports was named to the Inc. 5000 in 2011 after 10,000%+ growth from 2003–2012.
He is the host of the Coach Schuman YouTube channel (1.45M subscribers, 1B+ lifetime views, 60M+ monthly views) and the top-10 iTunes business podcast "Success For Life" alongside The Prospect Podcast. His direct network spans 2,000-plus current and former NFL players and reaches deep into the college recruiting, coaching, and program-director communities.
Dave's coaching résumé includes head football coach roles at Red Bank Regional, Indian Hills, Saddle Brook, and Palisades Park Leonia — where he was named NJIC Coach of the Year and inducted into the Palisades Park High School Hall of Fame. Earlier in his career he was SVP of E-Business Management at Chanell Communications (managing 35 employees and $5M+ in sales for clients including Chase and Cantor Fitzgerald) and Director of Business Development at IMC Global Services.
He holds an MBA in Finance and Technology from the University of Connecticut, a BS in Finance from UConn, and 26 graduate credits in Education from Teachers College, Columbia University. He is a John Maxwell Certified Leadership Speaker and Coach, a certified School Business Administrator, and the author of Legendary Leadership, 30 Days to Ultimate Sport Speed, and Schuman's All American Football Combine Techniques.
His newest venture, Nexxus Sports AI, deploys autonomous AI agents across sports performance, media, and business operations — the same operating logic now powering Keystone's portfolio.
David is an operator first. He ships product, runs events, coaches athletes, and builds the technology himself. Keystone does not depend on finding the right CEO after the round closes — the CEO is the thesis.
The Founding Investor round is deliberately small. Every participant will be known by name, given direct access to the business, and invited into the strategic development of the platform.